Alpenlibe

• Alpenlibe Chocoduet
• Alpenlibe Crocodile
• Alpenlibe Daadi
• Alpenlibe Monkey 50
• Alpenlibe Upperwala

For Alpenlibe, the brand did not give any particular brief to the agency. Prasoon Joshi believes that “Nobody does homework before buying a candy; it’s an impulse purchase and the advertising has to be exciting so a brand can be at the top of the mind.” To arouse excitement among kids, the crocodile was made a part of the campaign. Joshi says that “The kids loved the crocodile, and sales shot up.” The creative team then followed the same concept of arousing excitement and greed among candy lovers.