Happydent Palace

‘Happydent Palace,’ one of the most loved ads of India was conceptualised and written by Prasoon Joshi. Gunn Report has also named it one of the World’s 20 best ads of the 21st century. Regarding working on the advertisement, Joshi said, “Conceptualising and writing the Happydent ad will always stay special for me; it was immensely satisfying as a creator and also as an advertising professional. It strengthened my belief that apart from communicating and building brands, ideas also dramatically impact the hard-core sales. Which is what this ad campaign historically did for the brand.”